The FA and Heads Together today announced their new campaign to tackle the stigma surrounding Mental Health, and its got a familiar name… Heads Up!
This is a fantastic initiative using the power of English football, to get people talking about mental health. The campaign was announced today at Wembley by The Duke of Cambridge, FA Chief Executive Martin Glenn and Mind Chief Executive Paul Farmer.
The ideas behind the campaign, build on the concepts that we have been delivering to young people in our sessions. It will highlight the link between positive physical and mental health as well as aiming to get people talking openly about mental health.
The Duke of Cambridge said: “As President of The FA I saw an opportunity to bring the sport I love – that many men talk about more than anything else in their lives – to help lead the next phase of the conversation. Over the last two years, we’ve been working behind the scenes to decide the best way to harness the power of football to change the way men think about mental health. Heads Up will show men that we all have mental health just like we have physical health. Building on the amazing attitude that led England to the World Cup Semi-Finals, it will show us all that mental fitness is just as important as physical fitness.”
The campaign will begin in August and run throughout the 2019-20 football season. With visibility across all levels of the game, the aim is “to generate the biggest ever conversation around mental health”. We’d like to offer our congratulations to all involved in launching this campaign and will support it in any way we can… we don’t even mind that they’ve pinched our name!
For more information visit the FA’s website.